Twenty years ago John Grisham couldn’t get published. But he stuck with his instinct, and 20 years later he has written 22 books that have sold over 250 million copies and spawned ten movies, with an eleventh in development.
Grisham queried forty to fifty publishers with, A Time to Kill. They all rejected his book. He was broke, yet he was already writing his second novel, The Firm, “at his desk wedged between the washer and the dryer in the laundry room.”
Two years later the small New York publisher Wynwood Press took a chance on Grisham and printed 5000 copies.
Wynwood was not able to market A Time to Kill as strongly as John wanted, so he bought 1000 copies of his book and began his own book tour and marketing strategy.
He gave away copies of the book and allowed the people who got the copy to talk about the book for him, thus pulling off one of the most effective word of mouth marketing strategies in the history of book publishing.
He also talked about the book at every chance he gets during his book tour which increased the interest of his readers.
The key to direct selling is to look for opportunities everywhere.
To John Grisham, it’s “A Time to Kill”, as for you- it’s your time to get your book out there!